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This study aimed to explore the educational status of entrepreneurship education within tertiary arts education and examine the perspectives of arts experts (educators, managers, entrepreneurs, etc.) regarding the needs of students in arts institutions in the Greater Bay Area (GBA) of China. The study employed a qualitative method with two steps: document analysis and focus group interviews. Findings showed that entrepreneurship courses, classroom lectures, and practice-based training  via  entrepreneurship competition were the main teaching methods in the current state of arts entrepreneurship education in the GBA. The shortage of competent teachers and the lack of joint efforts among stakeholders are the significant barriers in developing tertiary arts entrepreneurship education in the GBA. Accordingly, to facilitate art entrepreneurship education at GBA, this study suggests improving the entrepreneurship guidance mechanism; establishing an environmental model conducive to art entrepreneurship; and strengthening cooperation among government, society, and academia to enhance art entrepreneurship education.

The Educational Barriers and Needs of Tertiary Arts Entrepreneurship Education: A Case Study in the Greater Bay Area of China