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The purpose of this study is to examine how crucible experiences (i.e. transformative life experiences) influence the leadership development of U.S. Latinas in public relations. Through 24 in-depth interviews with mid-management and senior-level Latina public relations leaders, the findings suggest that crucible experiences differed between immigrant and first-generation Latinas and non-immigrant Latinas in topics such as language expectations (proficiency in English or Spanish), bicultural identity, cultural and social isolation, and access to power structures. They met their career and personal challenges mainly through advocacy, seeking instrumental support, and resilience. This unique inquiry fills the literature gap by proposing a new theoretical framework that examines how intercultural identities and crucible experiences influenced their PR leadership development, and underscores the growing importance of DEI in public relations.

Refined by Fire: Examining Acculturation, Resilience, and Crucible Experiences of U.S. Latinas in Public Relations