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Many m-gov adoption models have been proposed, which can confound researchers and policymakers. In this article, we reviewed 17 studies on m-gov adoption, identifying 25 different factors. We conducted two focus groups to discuss the adequacy of these factors, generating the first version of a unified model. We tested this model using data from 806 survey respondents from Brazil. The proposed unified model is parsimonious and outperforms other theoretical models.

Factors that Influence the Adoption of Mobile Government (M-gov): A Proposal of A Unified Model