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Tracing the use of focus groups through the communication studies discipline, this manuscript discusses the potential of critical focus groups as an emergent method within the field. Using our own critical focus group work as a grounding thread, we make the case that critical focus groups add a methodological depth to the field, specifically within the sub-disciplines of rhetoric and performance studies. We provide a guide to critical focus groups, a discussion on our use of the method, and offer future possibilities within the changing landscape of communication studies.

Focus Groups as Critical–Cultural Method within Communication Studies