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The aim of this study is to analyze the behavior of consumers by exploring the attributes of green hotel selection through a qualitative and quantitative method. The effect of green hotel selection attributes on emotional well-being and the effect of emotional well-being on willingness to revisit green hotels were also investigated. To specifically discover the performance and customer evaluation of green hotel attributes, importance-performance analysis (IPA) was performed, which also assessed them by gender and educational background. Finally, we discussed the theoretical implications and managerial implications that are worthy of consideration.

Customer views on comprehensive green hotel selection attributes and analysis of importance-performance