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People and policies in the United States have become more affirming of LGBTQ individuals, yet LGBTQ parents face ongoing challenges in the heteronormative, cisnormative family space. The current study identifies contexts in which LGBTQ parents perceive their family identity to be non-normative and examines parents’ psychological and communicative responses in such contexts, including how parents address family identity with non-family members and with their children. Twenty-five LGBTQ parents provided written responses to open-ended prompts. Thematic analysis found that a range of social and institutional contexts prompted parents to perceive their family identity as non-normative – a generally negative psychological experience for the parents. To manage family identity-related communication with non-family members, parents primarily enacted the strategies  ignoring/avoiding, explaining/discussing , and  labeling . Parents tended to use the strategy  narrating  to communicate about family identity with their children, who  expressed understanding  in response. Results demonstrate the salience of non-normative family identity for many LGBTQ parents and the variety of strategies LGBTQ parents use to manage potentially challenging communication within and outside of the family. Findings also provide insight into children’s communication with parents in such contexts. Practical and theoretical implications are discussed.

Explain, label, or ignore? Exploring LGBTQ-parent families’ communication about family identity