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Many people spend money on religious and secular products. How do spending preferences change when people stop identifying as religious? People who stop identifying as religious ( religious dones ) may retain preferences for religious products more so than people who have never identified as religious ( religious nones ). Three studies (two preregistered; total  N  = 2,214) supported the  religious residue hypothesis : currently religious participants expressed greater willingness to pay for religious products than did religious dones, who reported greater willingness to pay than did religious nones. Religious dones also expressed a greater desire to pay for secular products than for religious products, a pattern similar to religious nones. The religious residue effect was mediated by engagement in religious rituals and time spent with religious individuals.

No Longer Religious, but Still Spending Money Religiously: Religious Rituals and Community Influence Consumer Behavior among Religious Dones