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Mobile location based services (LBS) often ask users to consent to over disclose location data in exchange for their service. This online experiment manipulated interface features within an LBS consent screen to understand their independent and interactive influence on location data obscurity decisions. Participants ( N  = 502) were led to believe they were involved in a location-tracking study, allowing for revealed preferences in their decisions. Results indicate that social proof and willingness-to-accept framing positively influenced participants’ likelihood to obscure their location data. While the presence of friction and defaults had no direct effect, both interacted with other interface features in influencing decision-making.

An Exploratory Analysis of Interface Features Influencing Mobile Location Data Disclosure