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The emerging e-commerce is increasingly influenced by consumers’ sense of mobile shopping presence. Understanding correlation and match rules across spatial and temporal scene cues, as well as corresponding behavioral responses from mobile shopping, has become a new hot topic in the behavioral implementation intention theory. This study proposes a model incorporating time submissiveness, perceived visual-spatial crowding, psychological cost, and satisfaction to investigate the influencing mechanism and configuration paths of consumers’ mobile shopping implementation intention. To test the relations, we used a structural equation model (SEM) and fuzzy-set qualitative comparative analysis (fsQCA). The SEM model showed that both psychological cost and satisfaction exerted a positive impact on mobile shopping implementation intention. Time submissiveness and perceived visual-spatial crowding exerted a significant impact on mobile shopping implementation intention through the mediation of psychological cost and satisfaction. The fsQCA method examined the antecedents resulting in high and non-high implementation intention. This study better provides theoretical and practical inspiration for mobile consumers’ psychological characteristics and presence experience exploration.

Influence Mechanism of Implementation Intentions from the Perspective of Time and Space in Mobile Shopping