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Through multiple studies, this research examines Gen Zers’ perceptions and acceptance of working with service robots in the hotel industry. Study 1 used interviews with 30 respondents and extensive literature to generate a list of items to measure determinants of Gen Zers’ acceptance of working with service robots. Study 2 purified and refined the item pool, generated in Study 1 using the data collected from 200 Gen Zers via an online survey to conduct an exploratory factor analysis. Study 3 used a second dataset (N = 552) to conduct confirmatory factor analysis on the 19-item scale by employing partial least squares-based structural equation modelling. Results indicate that hedonic motivations, utilitarian motivations, and social skills towards service robots have a positive whereas insecurity, and technical and interactional barriers have a negative impact on Gen Zers’ intentions to work with service robots. Theoretical implications for technology adoption in the hotel industry and relevant practical implications are also discussed.

Friend or a Foe: Understanding Generation Z Employees' Intentions to Work with Service Robots in the Hotel Industry