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This cross-sectional investigation examines the message strategies employed by the CDC and the NHC regarding the COVID-19 pandemic and established that messages sent by the CDC via Twitter differed significantly from the messages posted by the NHC via Weibo. Within a random sample ( n  = 200) of CDC and NHC messaging, six common themes emerged. They were: offering general advice, offering advice for professionals, pandemic progress, organizational efforts, knowledge popularization, and event notification. Results suggest the CDC offered advice to the general public ( n  = 50) more often than the NHC ( n  = 19). Similarly, the CDC offered more advice oriented toward professionals ( n  = 20) than the NHC ( n  = 9). The NHC, was more likely to discuss the role of government in remedying the pandemic ( n  = 12) than the CDC ( n  = 0) and more likely to employ a narrative style in their messaging ( n  = 35) than the CDC ( n  = 1).

Stories or Directives: A Cross Cultural Comparison of Governmental Messages to Their Constituents during COVID-19