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In Croatia, the war of symbols and the rise of hate speech has been manifested most prominently through  Za dom spremni  (“Ready for the Homeland”); the official salute of the WWII fascist quisling-state the Independent State of Croatia. The case that triggered a broad public dispute occurred in November 2016, when a memorial plaque containing the inscribed salute was installed near the WWII concentration camp Jasenovac by radical right-wing politicians and war veterans. As a consequence of being intertwined with the controversial legacy of WWII and the 1990s Croatian War of Independence, the salute on the plaque gave rise to an enclosed meaning-making sphere characterized by the invocation of existing cultural texts and the creation of new ones, the reinforcement of the  us - them  boundary, and the strengthening of existing taboos. In line with the abovementioned, the overarching aim of the study is to place the Croatian WWII Ustaša salute into a broader theoretical meaning-making framework while demonstrating the importance of cultural functions of the salute and nationalistically fueled hate speech more widely.

Cultural texts, enemies, and taboos: autocommunicative meaning-making surrounding the “Ready for the Homeland” Ustaša salute in Croatia