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The article discusses the need for society’s participation in actions aimed at preserving the cultural heritage, from the use of the Theory of Social Representations, devised by social psychologist Serge Moscovici, as a possibility of incorporating the interests of a particular population in the preparation of inclusive public policies. The research analyzed data from a form applied to 898 people, from all neighborhoods of the city of Joinville, the largest city in the state of Santa Catarina, in southern Brazil. The data was automatically sent to the database as it was collected. The analysis of the data shows that the interests of the population revolve around the articulations between Cultural Heritage and History having repercussions on the quality of life that is associated with nature and with parks and squares as assets to be preserved.

The heritage desires of society through social representations