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Announced in 2013 and since then dubbed a game-changer, the China-Pakistan Economic Corridor (CPEC) is a multifaceted project that holds the potential to influence Pakistan’s state and society. This paper examines, in particular, the CPEC’s potential to expand Chinese soft power to win Pakistanis’ hearts and minds. It focuses on what I term the ‘soft end’ of China’s soft power to offer a case study of the country’s use of higher education as a soft power instrument. To demonstrate Beijing’s practices in this regard and shed light on how they are received by the Pakistani government and the public, I draw on selected academic literature triangulated with primary sources such as public opinion polls, media and semi-structured interviews with Pakistani academics and graduates. This case study exposes the non-material aspects of China’s international connectivity and thereby contributes to understanding China’s growing role in South Asia and beyond.

international journal of cultural policy

Can the China-Pakistan Economic Corridor help Beijing Win Pakistanis’ hearts and minds? Reviewing higher education as an instrument of Chinese soft power in Pakistan