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This article delineates a critical history of the economic imaginary of the creative economy. Applying the Cultural Political Economy analytical framework, the article looks at the turning points during the twentieth and twenty-first century in which different but connected discourses over creativity in the economic sphere emerged. Multiple contributions derive from the results. First, the research adds analytical depth to the existing literature, recovering the thought of Patten and the economic and political debate about creativity during the fifties and the sixties. This operation allows the integration of these discourses and more recent ones about the creative city, creative industries, and creative class under a common framework. Overall, a clear pattern emerges, consisting of two phases: a first phase of germination, in which academic and intellectual circles conceptualise the discourses, and a second phase of dissemination, in which political figures appropriate and spread those discourses. Lastly, we argue that the discourses composing the creative economy imaginary, taken together, can be interpreted as the attempt of Western economies to trigger a new successful cycle of economic accumulation, able to replace the Fordist one.

The hidden roots of the creative economy: a critical history of the concept along the twentieth century