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Social media platforms are increasingly being used for activism and advocacy worldwide to raise consciousness, provide support to victims and survivors, build a stronger movement, and highlight the high prevalence of femicide and violence towards women. Reverend June Dolley-Major is a feminist, a rape survivor, and an activist; she has been a front woman for sexual violence advocacy in South Africa by using her own traumatic experiences after being raped by an Anglican priest. This study aims to analyse how social media platforms, such as Facebook, when used alongside traditional activism, can create a formidable tool for feminist advocacy. This case study documents the extraordinary efforts of one woman who was able to make a powerful impact by challenging the most powerful patriarchal institution in South Africa − the Church − and is based on a series of interviews conducted with Rev. June Dolley-Major between January and April 2022.

#SAYHISNAME: Social media and feminist advocacy – a case study