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This paper determines the optimal communication by the policymakers in the wake of the Covid-19 crisis. The authors have developed a conceptual framework for optimal communication from the available literature and the opinion of the experts. Further, a hybrid methodology based on Fuzzy AHP and Goal programming has been used for the analysis. Using the conceptual framework it was revealed that there are 72 configurations from which optimal one has to be chosen by the policymakers for communicating optimally during pandemic emergencies like the Covid-19 outbreak. The analysis using hybrid methodology highlighted that FRTD is the optimal configuration out of the 72 possibilities. Considering this option would minimize the effect of the Covid-19 crisis by helping policymakers communicate to the maximum people at the minimum delay.

Optimization of message communication during COVID-19 epidemic using fuzzy AHP & goal programming