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This research follows an embedded mixed methods approach to investigate how university museums pursue community in/outreach programs in order to identify best practices that guide successful community partnerships. A sequential exploratory strategy analyzes museum association listserv discussions through a digital content analysis, followed by quantitative and qualitative surveys of practitioners and semi-structured interviews. Additionally, documentary reports of successful and noteworthy community outreach programs from university museums were analyzed for how they operationalized factors that had been identified in the survey and interviews. Integrated results provide details on best practices to increase social capital in the community and value creation for the university-affiliated museum. This study adds to the knowledge of managing the value of university museums in American contexts.

A mixed-methods study of how university museums use outreach to build community relationships and deliver value to the university