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Emerging evidence shows that employees can deliver and sabotage entrepreneurs’ environmental performance. Hence, exploring how entrepreneurs can influence employees to maintain and improve environmental performance with work and non-work factors is crucial for managerial and policy interventions. We contribute to the literature by examining the moderating effects of value systems (thus, the opposing bipolar dimensions of self-enhancement-self-transcendence and conservation - openness to change values) and social context on the relationship between Social Entrepreneurship Orientation (SEO) and employee green behavior. Using time-lagged matched data for entrepreneurs and employees ( N  = 420) from spa hotels in Ghana, our findings show that SEO positively relates to employee green behavior. While this finding is amplified by the moderators, social context recorded a marginal impact. Regardless, social entrepreneurs’ inclination toward the environment influences the corporate behavior of employees, and hotels can seize a favorable social context to enhance their bargaining power on environmental products.

Social entrepreneurs and employee green behavior: value systems and social context as moderators