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Due to growing consciousness and pressure from concerned stakeholders, organizations have started to prioritize green management practices (GMP); however, little is known about the critical role of organizational motives (OM) for achieving GMP. Following the stakeholder theory, this study intends to examine the relationship between stakeholders’ pressure (STP), organizational motives (OM), and GMP in an encompassing model. Three hundred and eight responses were collected from the Pakistani manufacturing industry, and hypotheses were confirmed employing structural equation modeling (SEM). Empirical results indicate that primary and secondary stakeholders’ pressure has a substantial effect on OM. Further, each motive, such as instrumental, relational, and moral, substantially impacts GMP. Besides, OM has been found to partially mediate the relationship. Importance-performance analysis specified that the importance and performance values of STP are higher than OM for GMP. The conclusion emphasizes the essential role that STP can play in realizing GMP in manufacturing industries through OM. These novel findings suggest worthy insights for managerial staff and policymakers on enhancing GMP adoption through OM in emerging economies.

Impact of stakeholders’ pressure on green management practices of manufacturing organizations under the mediation of organizational motives