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Improving the living environment through household efforts remains a challenge for many developing countries. Little attention has been given to the role of Internet use in previous studies. Based on the Attitude Behavior Context (A-B-C) theory, this paper builds a theoretical framework where Internet use affects residents’ adoption of living environment improvement practices (LEIPs). Using large-scale household survey data from China, this paper adopts the recursive bivariate probit model to overcome the endogeneity biases and investigate the treatment effects of Internet use on residents’ adoption of integrated flushing toilets (IFT) and centralized disposal of domestic waste (CDDW). The results indicate that Internet use increases the likelihood of adopting IFT and CDDW by 24.5% and 19.0% respectively for Internet users. Besides, the counterfactual results show that the possibility of adopting IFT and CDDW will increase by 28.8% and 26.4% respectively if they use the Internet. Moreover, residents who are female, the CPC members, having more years of education and higher household income are more likely to adopt LEIPs. Additionally, the results show evidence of regional heterogeneity. Overall, the impact of Internet use on LEIPs adoption is larger for residents in less-developed and urban areas. The findings suggest that policies embedded with expanding Internet access shall help to promote the sustainable improvement of residents’ living environment.

Predicting residents’ adoption of living environment improvement practices toward sustainable development: the role of internet use