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This study examined the relationship between exposure to gender-responsive agricultural communication channels and sweet potato knowledge, attitudes, and practices (KAPs). Our data, collected from men and women farmers in 300 households, showed that a higher proportion of farmers applied good agricultural practices after participating in a demonstration (and also seeing a video or otherwise). The ratio of men and women farmers who used sand storage and sprouting technology was lowest among unexposed farmers and highest among farmers exposed to both video and demonstration. Our findings suggest that multi-channel communication is more effective in influencing the KAPs of farmers than individual channels.

The influence of gender-responsive communication tools on knowledge, attitudes, and practices around orange-fleshed sweet potato innovations