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While the characteristics associated with fathers have taken on more maternal traits more recently, a similar shift has not been observed for maternal characteristics. The role of mother remains stereotyped, and those who do not adhere to this often face criticism. This study examines the impact of parental stereotypes on the cognitive processes associated with reading. A sample of 32 individuals read 24 experimental passages introducing a parent (mother or father) in a traditional or non-traditional role, and in a neutral or disambiguating context. Results show a significant interaction between the type of role and gender of the parent on reading times. Simple main effect tests revealed that for traditional roles, fixation durations were longer when the protagonist was a father than when the protagonist was a mother. There was no effect of role type for fathers, yet for mothers, fixation durations were longer when they were depicted in non-traditional roles than when they were depicted in traditional roles. This disruption of information processing of schema incongruent content suggests that mothers’ parenting stereotypes remain anchored in society and are more rigid than those of fathers, supporting the idea of a double standard in parenting roles.

Parental stereotypes and cognitive processes: evidence for a double standard in parenting roles when reading texts