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Spending on feasting and wine is better than hoarding our substance. That which we give makes us richer, that which is hoarded is lost.1 These verses from the twelth-century Shota Rustaveli's epic,  The Knight in the Panther's Skin,  represent a quintessentially Georgian culture of hospitality and generosity—praising the custom of giving as honorable and self-rewarding while featuring wine prominently in this custom. In Georgia – a mountainous country between the Black and Caspian Seas, where Europe meets Asia – wine has been made and celebrated continuously for the last 8000 years.2Wine is not only a product for Georgia. It is a symbol of deep-seated historical traditions, a unique national culture of cordiality and service, global aspirations, and institutional progress to translate the ambitions into success. The Georgian law defines winemaking as a “priority sector of the country's economy.”3Wine is a key driver of branding Georgia as its cradle—promoted by both officials and academics.4Despite the constraints and challenges, Georgia's wine industry and wine tourism can persevere and stimulate other sectors of the national economy. Georgia's image as a  Wine Country  is also vital for the global awareness of the country and its international recognition.

Centrality of winemaking in Georgia: from prehistoric age to present-day globalization*