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This article contributes to the continuing debate on the impact of the new public management (NPM) values on public sector accounting education (PSAE) in universities. Informed by the author's personal experiences in Australian universities, it offers valuable insights into how NPM-driven financial rationales by top university management play a pivotal role in the fall of PSAE in universities. Higher education providers, policy-makers and professional accounting bodies worldwide will find this reflective piece valuable regarding their strategic thinking in producing next-generation professional accountants.

New development: New public management values and public sector accounting education in Australia—A ‘reflection-in-action’ perspective