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When dealing with vulnerable populations, the first impression can have far-reaching implications due to socio-cultural dynamics. This has proved true in clinical social work practice where a fiduciary relationship is critical for the restoration of social functioning. The study discovered that service users in Zimbabwe generally have differing opinions regarding how clinical social workers should dress. This was attributed to age, personal preferences, and socio-cultural orientations. Furthermore, service users suggested the prevalence of a perceived connection between dress and the competence of the practitioner. The possibility of service user resistance and inability to build a good rapport if the practitioner's dress is unacceptable to the service user was also noted. The study thus advocates for the need to have social work organizational training on the issue of dress to orient social workers on the sensitivity of dress in practice. By so doing, a social worker will be intentional in their choice of a dress, being cognisant of the fact that their dress is a language that has the potential to either catalyze or hinder the effectiveness of the helping process.

Perceptions on the Significance of the Clinical Social Workers’ Dress in the Helping Process in Zimbabwe