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This paper offers an account of Georgia’s guest-of-honor experience at the 2018 Frankfurt Book Fair, aiming to observe how Georgian literature was represented and what branding strategies the Georgian delegation deployed to showcase Georgian culture before the international literary field. To this end, this paper considers what features Georgia’s literary and political actors spotlighted in the process of branding Georgian literature and which authors were granted more visibility during the fair. This case study approaches literature and translation from a sociological perspective.

The internationalization of Georgian literature: Georgia as the guest of honour at the 2018 Frankfurt Book Fair