English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This paper studies the effectiveness of shopper marketing strategies on influencing unplanned discretionary purchases. This is achieved through a real-world exploratory field study of a retail product, oysters, promoted through a shopper marketing campaign over 10 weeks. In-store demonstrations, presentation trays, information leaflets and posters are employed to influence shopper behavior instore. Data is collected through a triangulation approach from sales reports, consumer responses and retailer interviews. Results indicate that shopper marketing is effective at influencing sales with in-store demonstrations creating the greatest influence.

Influencing Unplanned Discretionary Purchases Through Shopper Marketing: An Exploratory Field Study of Australian Oysters