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This study examined the effects of privacy concerns, information control, and perceived benefits of personal information disclosure of Japanese consumers, on the attitudes toward disclosing personal information and the willingness to disclose information. The results of an online survey on Japanese consumers aged 20–60 (N = 1,000) confirm the moderation effect of information control and the mediation effect of perceived benefits on the relationship between privacy concerns and the attitudes toward disclosing personal information. The willingness to disclose medical and financial information, along with social media profiles, is negatively associated with privacy concerns compared to typical personal information like names and addresses.

The Status Quo of Japanese Consumers’ Personal Information Disclosure: the Influence of Information Control and Privacy Concerns