English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

Fixed telecommunications services, such as internet, telephony, and TV, are still important in many emerging countries. In Colombian telecommunications companies are few and the services they offer are generally imitated by competitors. Therefore, they must implement relevant strategies to loyalize their customers. This study examines the way expectations, service quality, satisfaction, perceived value, trust, commitment, and switching costs influence consumer loyalty toward telecommunications companies. Empirical data were collected from self-administered online questionnaires responded by 324 users of telecommunications services in the most important cities in Colombia. Fifteen hypotheses were formulated and statistically tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that satisfaction and commitment have a direct and positive influence on loyalty.

Understanding Antecedents of Consumer Loyalty toward an Emerging Country’s Telecommunications Companies