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This study investigates how the wellbeing trend in popular media regulates women’s bodies and their selves through establishing norms around successful aging. We report on an exploratory qualitative content analysis of representations of wellbeing and aging from  The Australian Women’s Weekly  (AWW) magazine. While some articles emphasized self-care and self-responsibility, many articulated relational and social/structural understandings of wellbeing. Compared with an earlier analysis of the AWW, our study found largely positive views of experiences of aging, associated with new opportunities and increased self-acceptance. These findings demonstrate how magazines both reflect and reinforce subtle processes of social change.

Wellbeing and Aging in The Australian Women’s Weekly magazine