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Considering limited research on the effects of misinformation on e-cigarettes and correcting it, especially in Middle Eastern countries, this study investigates the effects of different e-cigarette-information types on smokers’ behavioral intentions, and the effects of the source of misinformation-correction messages on UAE smokers. The study found that compared to scientific information, the misleading claims about the harmlessness of e-cigarettes may encourage smokers to prefer e-cigarettes to complete cessation. Further, to correct e-cigarette misinformation on social media, perceived source credibility mediates the effect of the message source on the message trust. The study outlines suggestions for misinformation correction.

Correcting E-Cigarette Misinformation on Social Media: Responses from UAE Nationals Who Smoke