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Research implies that emphasis frames control preferences. Little is known, however, about how stakeholders frame water. How is water framed in decision-making and -shaping rooms? Therefore, we explore the Red Sea–Dead Sea Water Conveyance framing. We compile two data sets: (1) 18 in-depth interviews, archival data; and (2) 10 documents. For data analysis, we use qualitative and quantitative approaches – coding with  Atlas.ti  and text analysis with  Voyant Tools . In the results, we juxtapose dominant and marginal frames, frequencies, and descriptive examples. Findings reveal which actors activate and spread salient frames, concealing pressing issues and sustaining old power structures.

‘Water is politics everywhere’: the use of emphasis frames to communicate multilateral water development project