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Objective:  The current study aimed to compare endorsement of the muscular- and thin-ideals alone, as well as simultaneous endorsement of both as representative of the fit-ideal and examine potential negative correlates of each type of ideal internalization.  Participants:  Participants were 300 female undergraduate students.  Methods:  Participants completed measures of internalization of the thin- and muscular-ideals, body dissatisfaction, body checking, and body avoidance.  Results:  Analyses revealed that approximately 24.9% of participants endorsed scores in the upper quartile on thin-ideal internalization, and 27.4% of participants fell in the upper quartile of muscular-ideal internalization, while 10.3% endorsed high internalization of both ideals. Analyses revealed that individuals endorsing only the thin-ideal reported significantly higher levels of body dissatisfaction and body avoidance than those endorsing the fit-ideal.  Conclusions:  Overall, findings suggested that thin- and muscular-ideal internalization present different patterns of association depending on whether an individual endorses one or both of these body ideals.

Thin, muscular, and fit-ideals: Prevalence and correlates in undergraduate women