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Atlanta’s reputation as a “Black Mecca” is partly due to African Americans’ continued attraction to Atlanta neighborhoods. However, given the widespread usage of social media, we examine whether Black Atlantans are disconnected from their neighborhoods and less engaged in neighborhood activities than non-neighborhood forms of political participation. Using the 2015 Atlanta Neighborhood Study with almost 400 Black respondents in the Atlanta metropolitan area, we find that social media usage does connect respondents more to outside communities than to their neighborhoods. But social media usage is also strongly associated with involvement in neighborhood activities as well as outside political participation. In our conclusion, we discuss the implications of our findings for Black group cohesion and local public policy mobilization.

Disconnected in the Mecca? Black social media usage and levels of engagement in Atlanta