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The rhetorical figure of speech called  prolepsis , describing a presaging of time and events to come, commonly appears in environmental communication and importantly frames the possibilities for action. Prolepsis is a figure employed in communication about climate change that demands attention in its various deployments, configurations, and, importantly, rhetorical inducements. Such inducements may rely upon feelings of hope or fear, and this study investigates the rhetorical and ethical conditions prolepsis may generate. A considerable literature studying the concept of hope offers great insights into climate change perceptions and behavior concerning climate action. The present study examines prolepsis to discuss how the figure’s inducement of suasive effect through appeals to hope and fear shape the ethical horizons for action. We examine media coverage of the IPCC’s sixth report, Part I, warning of the enormous impacts of the ongoing climate emergency and necessary climate action to mitigate the worst of these effects.

Proleptic Logics in Media Coverage of the IPCC Sixth Assessment Report