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Examine race and personal exposure to Alzheimer’s Disease (AD) on projected memory failure attributions and medical help-seeking thresholds of pre-morbid adults. The goal is to better understand race discrepancies in help-seeking for those potentially at risk for early-onset AD. 498 adults aged 40 to 65 ( M  = 52.27), screened for current memory failure, completed an online questionnaire exploring their help-seeking intentions and threshold, attributions of hypothetical memory failures, and level of AD concern. Non-Hispanic Whites ( n  = 248) were significantly more concerned about AD than African Americans ( n  = 250) ( p  =.027). Personal exposure to AD moderated the impact of race on memory failure attributions ( p  =.036), so that personal exposure was more influential for African Americans. Those who were more likely to attribute hypothetical memory failures to AD had lower projected thresholds for seeking a medical evaluation ( p  =.010). Memory failure attribution emerged as a potential mediator of the impact of race on projected help-seeking behaviors ( p  =.057). African Americans were more influenced by personal experience when considering the causes of hypothetical memory failures. Healthcare providers should emphasize to African American families the value of early AD detection and treatment in terms of quality of life for both patient and caregiver.

Race and Personal Exposure to AD Influence Projected Memory Failure Attributions and Help-Seeking Behaviors