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Disinformation, the deliberate spread of false or misleading information, is a worrisome threat for the EU, as its uses in recent events such as the Russian invasion of Ukraine in 2022 reveal. This article explores policy-formulation in the EU. It asks whether it is possible to explain the choice of the European Commission and of the European External Action Service (EEAS) to regulate disinformation in terms of political opportunism: using process tracing analysis supported by interviews with EU officials, this article finds that the European Commission sought to create an opportunity to regulate this matter because it considered it particularly salient, and that, contrary to what the literature on political opportunism might suggest, both the EEAS and the Commission can be considered the political entrepreneur in this domain, because the engagements against disinformation were led by an external threat perception.

Genesis and evolution of EU anti disinformation policy: entrepreneurship and political opportunism in the regulation of digital technology