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There are many misleading scientific metrics that are not known to the scientific community, particularly novice researchers. There is limited research in the area of misleading metrics, particularly related to business journals. Therefore, this research aims to examine the use of misleading metrics by business journals, the most popular misleading metrics, and countries contributing to the website traffic for such metrics. We used Scimago ranking for business journals and examined the website of each for the use of misleading metrics. Further, we used a domain-based approach by gathering data from Search Engine Optimization websites (i.e., Alexa and Ubersuggest). Only a few Scopus-indexed, low-quality business journals used misleading metrics on their website. The most common misleading metrics were International Scientific Institute, Open Academic Journals Index, CiteFactor, IndexCopernicus, and International Scientific Indexing. In addition, Indian authors were the most frequent visitors of the websites of misleading metrics.

How Frequent is the Use of Misleading Metrics? A Case Study of Business Journals