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Despite the physical limitations that characterize the older person population, the United Nations continues to rally for the recognition and appreciation of the talents among this group to boost global development goals. Evidently, the introduction and expansion of Got Talent® shows globally, with its inclusive format that allows older participants to showcase their talents are promising frontiers to facilitate the implementation of the 2030 Agenda for Sustainable Development and the Madrid International Plan of Action on Aging. This inquiry seeks to elucidate the trends in older person’s participation in Got Talent® competitions from 2015 to 2020. Twenty-six (n = 26) purposively selected Got Talent® audition videos involving older persons, uploaded on YouTube were subjected to Manifest Content Analysis (MCA). Results indicate a growing number of auditions involving older adults, with singing as the most prevalent talent being showcased, for the last 5 years. Theoretical and practical implications, limitations, and recommendations were also discussed.

Understanding gerontalentology from the lens of older adults’ participation in got talent auditions (2015–2020): a manifest content analysis