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The  Bhagavad Gita— an acclaimed and venerated ancient sacred religious and philosophical text integral to the Hindu faith — shows several rhetorical strategies. To figure out these strategies, in this essay I analyze the  Gita  using the  Nyayasutras  method — a systematic guide to rhetorical analysis of Hindu philosophy. Rhetorical scrutiny is applied to the dialog between two main characters of this sacred text: Bhagavan Krishna and Arjuna. I first introduce the  Gita  and its significance for rhetorical scholarship. In what follows, I present briefly the  Nyayasutra  method and discuss three types of rhetorical strategies found in the text:  Astikya/bhava  (ontological) strategy,  jnapaka  (revelatory) strategy, and  tattva/nyaya  (axiological) strategy. I also discuss very briefly some counter-arguments that are offered in the rhetoric of the  Gita . My rhetorical analysis contributes to the rich ongoing academic discussion of Hindu rhetorical traditions and deepens existing English-medium scholarly discussion about rhetorical strategies employed in the text.

The Rhetoric of the Bhagavad Gita : Unpacking Persuasive Strategies from a Non-Western Perspective