English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

In this article we adopt a systemic view to investigate the multidisciplinary challenges for managing communication within complex multistakeholder settings. We zoom in on communication challenges from a multilevel perspective distinguishing a macro level (i.e. the entire stakeholder network), a meso level (i.e. communication and media players connecting the macro – and micro level) and a micro level (i.e. stakeholder engagement journey). In doing so, we review literature from multiple research domains within and across marketing communication and (social) sciences disciplines, we derive the main research gaps and propose a more diversified and multidisciplinary approach in addressing future communication research in complex multistakeholder settings.

A systemic approach of communication in multiple stakeholder settings: challenges and future research directions from a multidisciplinary perspective