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This research investigates how the work spouse, a common yet overlooked close personal relationship, may influence individual and household leisure decisions. We propose and empirically investigate the influence of the work spouse relationships on consumers’ pursuit of a range of leisure activities, including travel, hospitality, and media. To do so, we build on the established literature to theoretically identify areas of personal and household leisure activities where one’s work spouse may serve as a significant agent of knowledge or influence. Our results suggest that work spouses appear to play a significant and previously unknown role in how consumers spend their leisure time. Further, our data indicate that this influence is likely to grow as the work spouse relationship strengthens and the partners grow increasingly comfortable introducing non-work-related topics into their relationship. Finally, we offer conclusions and calls for further research.

The work spouse: a hidden influence agent in personal and household leisure decision-making