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Happiness, a construct widely studied since ancient times, has permeated the field of tourism studies for its capacity to promote well-being and satisfaction among tourists. However, in a festival context, studies on happiness remain a research imperative to date. This phenomenological inquiry seeks to elucidate the ontology of festival happiness among a select group of Filipino repeat participants in three major community festivals in the Philippines. Twenty-one ( n =21) purposively selected participants were involved and subjected to a semi-structured interview. Field texts were analyzed via primary and secondary coding analyses and through constant comparison of data, the  Cone of Repeat Participants Festival Happiness  consisting of distinct views of  festival happiness as rootedness  and  responsibility  has emerged in this qualitative study. Notably, the notion of  festival happiness as rootedness  emphasizes the role of aesthetics, spirituality, and nostalgia as these evoke pleasant emotions such as pride, appreciation, and devotion among festival participants. While the second notion, named  festival happiness as responsibility , underscores that participation, growing with the festival, and contributing to its success may form happy, empathic, resilient, and altruistic festival participants. Theoretical and practical implications are discussed in this paper.

Happiology in community festivals: a case of Filipino repeat local participants