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The rise of social media platforms has changed human communication once and forever and consequently, has triggered an array of emotions such as fear of missing out (FoMO). In two different studies, this paper investigated individual differences, psychological and social media motivational variables as predictors of FoMO. The paper also sought to test whether FoMO will have a negative impact on academic performance above and beyond social media engagement and social media addiction. Using a structural equation modelling (SEM) along with multiple mediation analysis, the results indicated that perceived excessive social media content generation, attention seeking, and personality variables significantly predicted FoMO controlling for individual differences and social media activity such as Instagram followers, Twitter followers, as well as WhatsApp engagement level. Furthermore, the biological sex of the individual was found to moderate the relationship between attention seeking and FoMO. Findings also indicated that FoMO had a positive impact on both social media engagement and social media addiction. Parallel mediation analysis revealed that FoMO had a negative effect on academic performance above and beyond social media addiction.

behaviour and information technology

The role of excessive social media content generation, attention seeking, and individual differences on the fear of missing out: a multiple mediation model