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Using data from 28 European countries, this study examines factors influencing public attitude towards the use of AI/Robot. Its multilevel SEM analysis finds that several factors at the individual level including  Perceived threat of job loss  and  Digital technology efficacy  predict public  Acceptance of AI/Robot . Although country-level factors such as economic development, government effectiveness and innovation do not directly influence public acceptance of AI/Robot, they do have significant effects on  Perceived threat of general job loss due to AI/Robot , and  Digital technology efficacy . Findings indicate that these nationally macro variables influence people’s perceptions of AI and robotics technologies and their confidence in their digital skills. This research enriches the application of the Technology Acceptance Model by using predictive variables at two levels: individual and country. Furthermore, at the individual level, this study uses two variables (e.g.  Perceived threat of job loss  and  Digital technology efficacy ) that are unconventional to TAM, thus contributing to this theoretical model.

behaviour and information technology

Effects of country and individual factors on public acceptance of artificial intelligence and robotics technologies: a multilevel SEM analysis of 28-country survey data