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Using data from a questionnaire survey of residents in 15 sub-provincial cities and 4 provincial-level municipalities in China, this paper presents an analysis of the political communication efficiency of the government annual report (GAR). The study had three findings. First, GARs’ relevance, reliability, and clarity impacted its communication efficiency; but, some demographic characteristics like gender, profession, age, and education, also had effects on efficiency. Second, political embeddedness and psychological distance also affected GARs’ communication efficiency; for example, public servants and regular viewers of CCTV news had higher awareness of GARs. Finally, accessibility was a factor of policy communication efficiency for GARs. Through a combination of using the indirect channels found in the private sector, and further developing its own direct channels like government websites, China's governments can greatly improve their efficiency of policy communication.

Government annual report: decision usefulness, information accessibility and policy communication efficiency – Observations from 19 Chinese cities