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In 1953, Bellingham’s KVOS-TV aired its first broadcast—Queen Elizabeth II’s coronation—to audiences in northwest Washington State and southwest British Columbia. KVOS was the second television station in Washington and the first in British Columbia. As the station—and the popularity of television—grew, KVOS turned a persistent focus to attracting television audiences in the Vancouver metropolitan region and Vancouver Island. The station established a subsidiary in Vancouver in 1960 to produce commercials for local Canadian advertisers. This subsidiary grew into a full-fledged film production studio, Canawest Film Productions, which produced commercials, industrial films and animation for clients on both sides of the border. For a brief period, KVOS and Canawest fostered a unique relationship among an American broadcaster, Canadian and American advertisers, and cross-border audiences. Canawest was shuttered in 1977 after the Canadian legislature passed Bill C-58, ending tax deductions for Canadian companies advertising on American TV stations. This paper gives insight into the cross-border design of KVOS as well as Canawest’s role in producing audiovisual material in the 1960s and 1970s. In doing so, this paper reflects on the tensions between culture and economics in the face of financial incentive and policy intervention.

Bordering an Industry: KVOS-TV and Canawest Film Productions in the Pacific Northwest