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The Republic of the Philippines has been trying since the 1960s to reduce high fertility rates to promote economic growth and eradicate poverty. This study employs propensity score matching to estimate the effect of TV/radio, TV, and radio family planning (FP) messages on the probability of women’s current and intended future use of modern contraception. I found that women exposed to TV/radio FP messages are 3 percentage points (p.p.) [95% CI: .008, .055] more likely to use modern contraception than women who were not exposed to these messages. Likewise, watching FP messages on TV increases the probability of using modern contraception by around 4 p.p. [95% CI: .011, .066]. FP messages on radio have no effect on modern contraceptive use, however. Sub-analyses reveal that exposure to TV/radio media FP messages has no effect on modern contraceptive use among women with lower educational attainment, or among women with lower levels of wealth.

The Effect of TV/Radio Media Family Planning Messages on Modern Contraceptive Use among Women: Empirical Evidence from the Philippines