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How is it conceivable that people of their own accord radically transform their way of life? Examining a south Ethiopian people's shift from a life centred on feasting to one aimed at wealth accumulation, this article contributes new insights on the mechanisms of cultural change. Complementing Joel Robbins’ recent work on the topic, I suggest that next to the adoption of new values, radical change can also result from people's attempts to more fully realise established values through new practices. I show how Aari embraced accumulation as a new means for realising a long-standing cultural value, and how this undermined their capacity to realise other values they care about. This reveals that changes in the modes of value realisation can have far-reaching consequences, and that visions of the good can be drivers of change.

From Feasting to Accumulation: Modes of Value Realisation and Radical Cultural Change in Southern Ethiopia